Essentials of marketing : text and cases

Author(s)

• Lancaster, Geoffrey A.
• Massingham, Lester

Bibliographic Information

Essentials of marketing : text and cases

Geoffrey Lancaster, Lester Massingham

McGraw-Hill, c1988

• pbk.

Note

Includes bibliographies and index

Details

• NCID: BA06875942
• ISBN:
  • 0070841810
• LCCN: 87025979
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York
• Pages/Volumes: viii, 430 p.
• Size: 25 cm.
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Case studies