Consumer behavior in marketing strategy

Author(s)

• Howard, John A.

Bibliographic Information

Consumer behavior in marketing strategy

John A. Howard

Prentice Hall, c1989

Note

Includes bibliographical references and indexes

Details

• NCID: BA0687613X
• ISBN:
  • 0131696661
• LCCN: 88015542
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xix, 375 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.32
  • DC19 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Marketing -- Management