Marketing, principles and strategies

Author(s)

• Schewe, Charles D.

Bibliographic Information

Marketing, principles and strategies

Charles D. Schewe

Random House, 1987

1st ed.

Note

Includes index

Details

• NCID: BA06876821
• ISBN:
  • 0394351916
• LCCN: 86021924
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxi, 673, xxvii p.
• Size: 26 cm.
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management