Marketing : an international perspective

Author(s)

• Cateora, Philip R.
• Keaveney, Susan M.

Bibliographic Information

Marketing : an international perspective

Philip R. Cateora, Susan M. Keaveney

（Irwin perspectives in international business / series coeditors, James E. Harf, Robert R. Miller, B. Thomas Trout）

Irwin, 1987

• : pbk.

Note

Includes bibliographies and index

Details

• NCID: BA06879794
• ISBN:
  • 0256056269
• LCCN: 86083392
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xi, 172 p.
• Size: 23 cm
• Classification:
  • LCC : HF1009.5
  • DC19 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : Export marketing -- United States
• Parent Bibliography ID:
  • BA01246258