Planning, implementing, and evaluating targeted communication programs : a manual for business communicators

著者

• Selnow, Gary W.
• Crano, William D.

書誌事項

Planning, implementing, and evaluating targeted communication programs : a manual for business communicators

Gary W. Selnow and William D. Crano

Quorum Books, 1987

注記

Includes bibliographies and index

詳細情報

• NII書誌ID(NCID): BA06900460
• ISBN:
  • 0899302084
• LCCN: 86030418
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: vi, 291 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5718.2.U6
  • DC19 : 659.1
• 件名:
  • LCSH : Communication in management -- United States
  • LCSH : Mass media -- United States -- Audiences
  • LCSH : Advertising media planning -- United States