Planning, implementing, and evaluating targeted communication programs : a manual for business communicators

Author(s)

• Selnow, Gary W.
• Crano, William D.

Bibliographic Information

Planning, implementing, and evaluating targeted communication programs : a manual for business communicators

Gary W. Selnow and William D. Crano

Quorum Books, 1987

Note

Includes bibliographies and index

Details

• NCID: BA06900460
• ISBN:
  • 0899302084
• LCCN: 86030418
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: vi, 291 p.
• Size: 24 cm
• Classification:
  • LCC : HF5718.2.U6
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Communication in management -- United States
  • LCSH : Mass media -- United States -- Audiences
  • LCSH : Advertising media planning -- United States