Planning, implementing, and evaluating targeted communication programs : a manual for business communicators
Author(s)
Bibliographic Information
Planning, implementing, and evaluating targeted communication programs : a manual for business communicators
Quorum Books, 1987
Available at 8 libraries
  Aomori
  Iwate
  Miyagi
  Akita
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  Toyama
  Ishikawa
  Fukui
  Yamanashi
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  Gifu
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  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
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  Hiroshima
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  Tokushima
  Kagawa
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  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
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  United Kingdom
  Germany
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  France
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  United States of America
Note
Includes bibliographies and index
Description and Table of Contents
Description
This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a `manual for business communicators.' It is more than a book of `how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication. Public Relations Review
This book discusses the strategy of targeted communication and explains the steps necessary to plan and implement an effective information program. Selnow and Crano both place their recommendations in a communication theory and research perspective and show them to have practical application in real-world programs. They deal not only with the how to's, but with the why's as well.
Table of Contents
- The Targeted Communication Approach Introduction: An Overview of Targeted Communication Fundamentals of Persuasion Media Usage in Targeted Communication Interpersonal Communication: One-to-One Designs Program Planning Feedback Gathering Techniques Strategy and Design of Targeted Programs Discussions from the Field Assessing the Mind of the Public by Erwin P. Bettinghaus Communication and the Line Manager by Hal Lacy The Media Speak: Radio Advertising by Bud Heck
- Television Advertising by Richard A. O'Donnell
- Magazine Advertising by Marvin M. Gropp
- Newspaper Advertising by F. Stephen Harper Bibliography Index
by "Nielsen BookData"