New corporate ventures : how to make them work
著者
書誌事項
New corporate ventures : how to make them work
Wiley, c1988
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注記
Includes index
内容説明・目次
内容説明
New corporate ventures often fail to run as smoothly as the parent company. This book shows executives, planners and managers of new business ventures how to evaluate potential ventures, and determine which ones to back.
目次
Internal Corporate Venturing: Is It Worth the Effort? Corporate Venturing Problems. Process: The Business of Running New Businesses. Assessing the Proposed Venture. The Business Plan. The New-Business Charter. Venture Shock. Corporate Entrepreneurs: Finding Them and Harnessing Their Energy. Organizational Options. Staffing the Internal Venturing Group. Funding. Oversight and Handholding. Afterword. Index.
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