Marketing public transit : a strategic approach

Author(s)

• Lovelock, Christopher H.

Bibliographic Information

Marketing public transit : a strategic approach

Christopher H. Lovelock ... [et al.]

（Praeger series in public and non-profit sector marketing）

Praeger, 1987

Note

Includes index

Details

• NCID: BA06934032
• ISBN:
  • 0275924998
• LCCN: 87011583
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: x, 228 p.
• Size: 25 cm
• Classification:
  • LCC : HE4456
  • DC19 : 388.4/068/8
• Subject Headings:
  • LCSH : Local transit -- United States -- Marketing
• Parent Bibliography ID:
  • BA00545876