Global business : Asia-Pacific dimensions
著者
書誌事項
Global business : Asia-Pacific dimensions
（International business series）
Routledge, 1989
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
International business activity has grown significantly in recent decades. Nowhere is this more apparent than in the Asia-Pacific region, where international business activity is a key reason for the region's current economic prosperity. This book examines the practice of international business in this area. It examines the factors which have influenced its growth and dissemination and analyses particular elements in a transnational and comparative way. By relating its conclusions to research findings from elsewhere it places the Asia-Pacific region in the context of the global business scene. This book should be of interest to lecturers and students in international business, trade and economics.
目次
1. The role of the Asia-Pacific Region in Global Business: An Integrative Statement Erdener Kaynak, The Pennsylvania State University at Harrisburg, U.S.A. Part I: Global Business Issues 2. Asia-Pacific Dimensions of International Business: Market Structure, Development and Trade Patterns Erdener Kaynak 3. Trade Pattern Development in the Aisa-Pacific Region Michael F. Duffy University of Otago, New Zealand 4. Internationalization Processes in South East Asia - An Extension or Another process? Hans Jansson, University of Lund, Sweden 5. US-China Economic Relations since 1978 Lingsheng Wang and Xiaoming Shen, University of International Business and Economics (UIBE), People's Republic of China Part II: Global Management Issues 6. Industrial Strategy and Comparative Advantage: The Case of Australia B. McKern, Macquarie University, Australia 7. Staffing and Personnel Problems in Multinational Corporations in the Asia-Pacific Region Herman F. Schwind, Saint Mary's University, Canada 8. A Longitudinal Study of Recruitment Advertisements for China Trade Executives in Hong Kong: 1977-1988 Chi-Fai Chan and Kam-Hon Lee, The Chinese University of Hong Kong, Hong Kong 9. Corporate Planning Practices of Companies: A Comparison by Nationalities Chow-How Wee, The National University of Hong Kong, John O. Farley, Columbia University, U.S.A., and Seok-Kuan Lee, National University of Singapore 10. Strategic Planning Practices in Hong Kong: A Cultural Dimension David Reid, University of Edinburgh and Kam-Hon Lee, The Chinese University of Hong Kong, Hong Kong Part III: Global Marketing Issues 11. Global Marketing Strategies: Swedish Firms in South East Asia Pervez N. Ghauri, University of Uppsala, Sweden 12. Innovation Strategies for Firms in the Industrializing and Newly Industrialized Asian Countries Heidi Vernon-Wortzel, Northeastern University and Lawrence H. Wortzel, Boston University and The MAC Group, U.S.A. 13. Cost-Based Pricing in Global Markets: Practices of New Zealand Firms A. Tansu Barker, University of Saskatchewan, Canada and Erdener Kaynak 14. Culture and Marketing Negotiation: The Case of Hong Kong Chinese Executives in U.S.-China Trade Kam-Hon Lee Part IV: Global Trade Issues 15. Diversification Benefits of Investing in the Asia-Pacific Region Raj Aggarwal, The University of Toledo and Luc A. Soenen, University of San Diego, U.S.A. 16. Localization and Chinese Banking in Southeast Asia, Chak-Yan Chang, The Chinese University of Hong Kong, Hong Kong 17. The PRC's Hong Kong-Based Conglomerates: Their Role in National Development T.L. Shih, Lingnan College, Hong Kong 18. Alternative Approaches to Development of Computer Technology: A Comparison of India, Japan and Singapore Anant R. Negandhi, University of Illinois at Urbana-Champaign, and Aspy Palia, University of Hawaii at Manoa, U.S.A. Part V: Future Global Business in the Asia-Pacific Region 19. The Emerging Pacific Century: Myth or Reality? Kam-Hon Lee, The Chinese University of Hong Kong...
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