How to gain (and maintain) the competitive advantage in business

Bibliographic Information

How to gain (and maintain) the competitive advantage in business

William E. Rothschild

McGraw-Hill, c1989

  • pbk.

Available at  / 6 libraries

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Note

Includes index

Description and Table of Contents

Description

In today's competitive, niche-oriented market, it is more important than ever to anticipate a competitor's moves. This practical book shows how to do just that, including how to plot competitive moves and demographics, identify winners in an industry, spot allies and more. 37 illustrations.

by "Nielsen BookData"

Details

  • NCID
    BA0697104X
  • ISBN
    • 0070540314
    • 0070540322
  • LCCN
    83016260
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York
  • Pages/Volumes
    ix, 227 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
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