Does it pay to advertise? : cases illustrating successful brand advertising

著者

• Jones, John Philip

書誌事項

Does it pay to advertise? : cases illustrating successful brand advertising

John Philip Jones ; foreword by Sir David Orr

Lexington Books, c1989

注記

Bibliography: p. [349]-370

Includes index

内容説明・目次

内容説明

What makes an ad campaign successful? Here, John Jones analyzes some of the world's most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn't. Includes more than one-hundred tips on marketing that your company can immediately apply.

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詳細情報

• NII書誌ID(NCID): BA06987185
• ISBN:
  • 0669158976
• LCCN: 86046382
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lexington, Mass.
• ページ数/冊数: xxi, 380 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5823
  • DC19 : 659.1
• 件名:
  • LCSH : Advertising -- Brand name products -- United States -- Case studies