Does it pay to advertise? : cases illustrating successful brand advertising

著者

• Jones, John Philip

書誌事項

Does it pay to advertise? : cases illustrating successful brand advertising

John Philip Jones ; foreword by Sir David Orr

Lexington Books, c1989

注記

Bibliography: p. [349]-370

Includes index

• NII書誌ID(NCID): BA06987185
• ISBN:
  • 0669158976
• LCCN: 86046382
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lexington, Mass.
• ページ数/冊数: xxi, 380 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5823
  • DC19 : 659.1
• 件名:
  • LCSH : Advertising -- Brand name products -- United States -- Case studies