The comprehension and miscomprehension of print communications : an investigation of mass media magazines

著者

• Jacoby, Jacob
• Hoyer, Wayne D.
• Advertising Educational Foundation (New York, N.Y.)

書誌事項

The comprehension and miscomprehension of print communications : an investigation of mass media magazines

by Jacob Jacoby and Wayne D. Hoyer ; sponsored by the Advertising Educational Foundation

The Foundation, c1987

• :pbk

注記

"February 1987."

Bibliography: p. 147-154

Includes indexes

詳細情報

• NII書誌ID(NCID): BA0700040X
• ISBN:
  • 080580143X
  • 0805800875
• LCCN: 87001366
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York, N.Y.
• ページ数/冊数: xvii, 273 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF6107
  • DC19 : 659.13/2
• 件名:
  • LCSH : Advertising, Magazine
  • LCSH : Advertising, Fraudulent