The comprehension and miscomprehension of print communications : an investigation of mass media magazines

Author(s)

• Jacoby, Jacob
• Hoyer, Wayne D.
• Advertising Educational Foundation (New York, N.Y.)

Bibliographic Information

The comprehension and miscomprehension of print communications : an investigation of mass media magazines

by Jacob Jacoby and Wayne D. Hoyer ; sponsored by the Advertising Educational Foundation

The Foundation, c1987

• :pbk

Note

"February 1987."

Bibliography: p. 147-154

Includes indexes

Details

• NCID: BA0700040X
• ISBN:
  • 080580143X
  • 0805800875
• LCCN: 87001366
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, N.Y.
• Pages/Volumes: xvii, 273 p.
• Size: 24 cm
• Classification:
  • LCC : HF6107
  • DC19 : 659.13/2
• Subject Headings:
  • LCSH : Advertising, Magazine
  • LCSH : Advertising, Fraudulent