International dimensions of marketing
著者
書誌事項
International dimensions of marketing
（The Kent international dimensions of business series）
PWS-Kent Pub. Co., c1988
2nd ed
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注記
Includes bibliographies and index
内容説明・目次
内容説明
This useful book identifies the international dimensions of marketing. It provides an overview of the subject, following the same format as basic introductory marketing texts. The discussion is made more concrete and interesting by the inclusion of many company examples in each area of marketing, both successes and failures. This book should be of interest to degree and diploma students on intermediate level courses in marketing and international marketing.
目次
Marketing and international marketing. The environment of international marketing. Foreign consumers and foreign markets. International marketing research. Product strategies for world markets. International distribution decisions. International dimensions of pricing. International dimensions of promotion. Epilogue. Index.
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