A Communicator's guide to marketing
Author(s)
Bibliographic Information
A Communicator's guide to marketing
（Longman series in public communication）
Longman, 1987, c1988
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Note
Includes index
Contents of Works
- Business success depends on market goodwill / R. Haywood
- Research / D.E. Clavier and D.K. Wright
- Putting research to work / C.M. Vogel
- Accountability / M.L. Kruger
- How to create persuasive marketing tools / K.C. Wilson
- Health care marketing / J. McHaney
- Marketing a new product or service / W. Mathews
- Marketing in not-for-profit organizations / S.J. Overkamp
- Internal marketing / M.P. Quane
- Charting audience trends / R. Resnick
- Targeting the audience / J. Pritchitt
- Promotions and special events / C.M. Howard
