A Communicator's guide to marketing

著者

• Degen, Clara
• International Association of Business Communicators. Conference

書誌事項

A Communicator's guide to marketing

International Association of Business Communicators ; edited by Clara Degen

（Longman series in public communication）

Longman, 1987, c1988

注記

Includes index

収録内容

• Business success depends on market goodwill / R. Haywood
• Research / D.E. Clavier and D.K. Wright
• Putting research to work / C.M. Vogel
• Accountability / M.L. Kruger
• How to create persuasive marketing tools / K.C. Wilson
• Health care marketing / J. McHaney
• Marketing a new product or service / W. Mathews
• Marketing in not-for-profit organizations / S.J. Overkamp
• Internal marketing / M.P. Quane
• Charting audience trends / R. Resnick
• Targeting the audience / J. Pritchitt
• Promotions and special events / C.M. Howard

• NII書誌ID(NCID): BA07005185
• ISBN:
  • 058228645X
• LCCN: 86027787
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: White Plains, N.Y.
• ページ数/冊数: xii, 226 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.123
  • DC19 : 658.8
• 件名:
  • LCSH : Communication in marketing
  • LCSH : Marketing
• 親書誌ID:
  • BA00972006