Mass communications research methods : a step-by-step approach
著者
書誌事項
Mass communications research methods : a step-by-step approach
（Communication textbook series, . Mass communication）
L. Erlbaum Associates, 1988
- : hard
- : pbk
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注記
Bibliography: p. 585-613
Includes indexes
内容説明・目次
内容説明
Step-by-step, Dr. Hsia leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
目次
Contents: Part I: Communication Research and Research Organization. Communication Science and Research. Research Orientation. Variables, Scales and Measurement. Conceptualization, Operationalization, Classification, Logical Division, and Hypothesis. Preparatory Steps in Research. Part II: Survey Research. Sampling Techniques. Questionnaire Construction. Mail and Telephone Surveys. The Field Survey: Administration. The Field Survey: Interviewing. Part III: Experimental Research. Experimental Methods. Experimental Techniques. Experimental Designs and Procedures. Part IV: Historical, Qualitative and Secondary Research. Historical/Qualitative Research, Observation, Case and Trend Studies. Secondary, Archival, Cohort and Integrative (Meta) Analysis. Content, Trace, Focused Group, Evaluative Analysis, and Critical Studies. Part V: The Taming of Statistics. Statistical Phobia and Terminology. The Index, Frequency Distribution, and the Central Tendency. Nonparametric Statistics. The Student t Test and Analysis of Variance. Correlation and Regression. Part VI: Data Processing and the Computer. Data Processing Through Interactive Terminals. Job Control Language and FORTRAN. Use of Statistical Packages. Computer Composition and Formatting Programs. Part VII: Writing and Disseminating. Scientific Writing: Preparation. Scientific Writing: Procedure. Writing Popular Articles. Appendices: Statistical Table. Glossary.
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