Marketing strategy and plans

Author(s)

• Luck, David Johnston
• Ferrell, O. C.
• Lucas, George H., Jr.

Bibliographic Information

Marketing strategy and plans

David J. Luck, O. C. Ferrell, George H. Lucas, Jr

Prentice Hall, c1989

3rd ed.

Note

Includes bibliographical references and indexes

Details

• NCID: BA0703325X
• ISBN:
  • 0135587190
• LCCN: 88035736
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: x, 514 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- United States -- Management
  • LCSH : Marketing -- United States -- Management -- Case studies