Mediated communication : a social action perspective
著者
書誌事項
Mediated communication : a social action perspective
（Current communication : an advanced text series, v. 1）
Sage Publications, c1988
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注記
Bibliography: p. 340-364
Includes index
内容説明・目次
内容説明
The authors of this groundbreaking work argue that traditional theories of the media -- which locate the site of media effects in the individual and the source of those effects in the content -- provide inadequate explanations of our modern mediated society. In Mediated Communication they propose an alternative Accomodation Theory which describes the interpenetration of three elements: media, texts and our daily lives.
The authors present a wide overview of the nature of communication and its social action, the media industry and the contexts of reception. They explore current theories on the notion of effect, present methodologies which generate evidence for these explanations, and show how theory and method come together to produce the knowledge claims that are known as the effects of the media. This volume views life as a construction between self and others, and advances a provocative social action framework for thinking about media effects.
目次
PART ONE: THE PERSPECTIVE OF ANALYSIS
The Nature of Communication
Thoughts on the Mediated Communication Industry
The Contexts of Reception
The Social Action of Mediated Communication
PART TWO: THE SEARCH FOR EFFECTS
In Search of Effects
Experimental Methods in Communication Research
Survey and Ethnographic Methods in Mediated Communication Research
Claims and Evidence
PART THREE: AN ORGANIZING THEORY
Accommodation Theory
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