Cases for strategic management
著者
書誌事項
Cases for strategic management
（Kent series in management）
PWS-Kent Pub. Co., c1989
大学図書館所蔵 全15件
注記
Includes bibliographies
内容説明・目次
内容説明
This text is appropriate for those who want a separate casebook to supplement their strategic management text. The text offers 25 cases involving a variety of service, non-profit, manufacturing and international companies. This book should be of interest to students taking courses in strategic management in departments of management and business studies.
目次
The case method. Strategic financial analysis. Food, lodging and entertainment: an industry overview. Armbrusters at Blackstone. The Roxy Dinner Theatre. Pizza Delights, Inc: The St. George Street Restaurant. The Marriott Corporation, 1984. The Grand Theatre Company. Magna International, Inc. Ashland Oil, Inc. American Skate Corporation. Mary Kay Cosmetics, Inc. Apple Computer, Inc. 1986. Harper Chemical Corporation. Celestial Seasonings, Inc. Polaroid and South Africa: The management of surprise. American Express Company. Nucor Corporation. Federal Express Corporation. New Hampshire Ball Bearings, Inc. Speciality Products Division - Continental Packaging Company. The Lincoln Electric Company, 1985. The alcoholic beverage industry. The Ontario Wine Industry. Inniskillin Wines Incorporated. Joseph Schlitz Brewing Company. The Adolph Coors Company.
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