Tourism analysis : a handbook
著者
書誌事項
Tourism analysis : a handbook
Longman Scientific & Technical , Wiley, 1989
- : U.K.
- : U.S.
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注記
Bibliography: p. [295]-305
Includes indexes
内容説明・目次
内容説明
Tourism is considered to be one of the world's largest industries. This book is devoted to the tools and practice of tourism research and deals with methods for defining and describing tourism, decision models for analyzing tourists' behaviour, market segmentation procedures, demand forecasting models and procedures for defining tourism regions. The quantitative methods used for tourism analysis described here, were gathered by the author from a range of sources over several years. The methods are of varying difficulty and an illustration is included of how each method can be applied. It is aimed at undergraduate and postgraduate students in tourism courses and should also be of value to tourism and recreation professors, planners and consultants.
目次
Part 1 The content, challenge and strategy of tourism research. Part 2 Defining and describing tourism. Part 3 Segmenting the tourism market. Part 4 Understanding the tourist. Part 5 Forecasting tourism demand and tourist trends. Part 6 Selecting a site for business development. Part 7 Defining the geographic scope of the industry. Part 8 Describing tourism regions. Part 9 Determining the value of public resources used in tourism. Part 10 Estimating the local economic magnitude of tourism. Appendices. References.
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