Personal influence : the part played by people in the flow of mass communications

書誌事項

Personal influence : the part played by people in the flow of mass communications

by Elihu Katz and Paul F. Lazarsfeld ; with a foreword by Elmo Roper

(Foundations of communications research, v. 2)

Free Press, c1955

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注記

"A report of the Bureau of Applied Social Research, Columbia University."

Bibliography: p. 381-393

Includes indexes

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