The agricultural marketing system
著者
書誌事項
The agricultural marketing system
J. Wiley, c1987
3rd ed
大学図書館所蔵 全12件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographies and index
内容説明・目次
内容説明
A new edition of a popular text, updated to reflect recent changes in the international markets, the changes wrought by the deregulation of transportation in the U.S., and the newly allowed trading of agricultural options on the commodity exchanges. At the macro level, this book provides a comprehensive description of the competitive marketing environments faced by farmers, assemblers, processors, wholesalers, food retailers, and food service firms. At the micro level, this third edition maintains the business marketing approach to marketing firm problems. Chapter order and general subject matter are still similar to the second edition, where chapters are organized under the headings of Marketing, Market Competition and Consumer Markets; The Marketing System; and Public Policy Issues in Marketing- procurement.
目次
- MARKETING, MARKET COMPETITION AND CONSUMER MARKETS: Agricultural Marketing: An Introduction
- The Competitive Environment
- Agricultural Production and Marketing
- The Functions, Structure and Market Alternatives of Agribusiness: What Agribusiness Firms Do
- The Domestic Market
- The International Market
- THE MARKETING SYSTEM: Place and Time Aspects of Marketing
- Futures Markets and Price Risks
- Matching Quantities Supplied and Demanded: The Process of Price Determination
- Pricing and Exchange Systems and Alternatives within the Marketing-procurement Channel
- Providing the Optimum Varieties and Qualities
- Participation and Leadership in the Marketing-Procurement Channels
- Marketing by Farmer Groups
- Processor Procurement Systems
- Processor Marketing
- Wholesale- Retail and Food Service Structure and Procurement
- Food Retail and Food Service Marketing
- PUBLIC POLICY ISSUES IN MARKETING- PROCUREMENT: Policy Issues: Consumer Interests
- Policy Issues: Food Prices, Supply Adequacy and Farmers' Incomes
- Policy Issues: Maintaining Competition
- Policy Issues: Who Will Control the Agricultural Marketing-Procurement Systems? Index.
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