The advertiser's handbook for budget determination

Author(s)

• Broadbent, Simon

Bibliographic Information

The advertiser's handbook for budget determination

Simon Broadbent

Lexington Books, c1988

Note

Bibliography: p. 223-232

Includes index

Details

• NCID: BA0715927X
• ISBN:
  • 0669181390
• LCCN: 87046448
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lexington, Mass.
• Pages/Volumes: xiii, 235 p.
• Size: 25 cm
• Classification:
  • LCC : HF5826.5
  • DC19 : 659.1/068/1
• Subject Headings:
  • LCSH : Advertising media planning
  • LCSH : Advertising -- Costs
  • LCSH : Advertising -- Finance