Global marketing management : a strategic perspective

Author(s)

• Toyne, Brian
• Walters, Peter George Pakenham

Bibliographic Information

Global marketing management : a strategic perspective

Brian Toyne, Peter G.P. Walters

Allyn and Bacon, c1989

Note

Includes bibliographies and indexes

Details

• NCID: BA07192537
• ISBN:
  • 0205118291
• LCCN: 88007677
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xx, 747 p.
• Size: 25 cm
• Classification:
  • LCC : HF1416
  • DC19 : 658.8/4
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : International business enterprises -- Management