Industrial buying and creative marketing

Author(s)

• Robinson, Patrick J.
• Faris, Charles W.
• Wind, Yoram
• Marketing Science Institute

Bibliographic Information

Industrial buying and creative marketing

[by] Patrick J. Robinson and Charles W. Faris. With contributions by Yoram Wind

（Marketing Science Institute. Series of books）

Allyn & Bacon, [1967]

Note

Bibliography: p. 221-280

Details

• NCID: BA07206303
• LCCN: 67030166
• Country Code: us
• Title Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xviii, 288 p
• Size: 24 cm
• Classification:
  • LCC : HD52.5
  • DC : 658.7/2
• Subject Headings:
  • LCSH : Industrial procurement
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA07206314