Motivation in advertising : motives that make people buy

Author(s)

• Martineau, Pierre

Bibliographic Information

Motivation in advertising : motives that make people buy

Pierre Martineau

（McGraw-Hill series in marketing and advertising）

McGraw-Hill, 1957

Note

Bibliography: p. 203-206

Includes index

Details

• NCID: BA07206427
• LCCN: 57008623
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 210 p., [6] leaves of plates
• Size: 24 cm
• Classification:
  • LCC : HF5822
  • DC : 659.10115
• Subject Headings:
  • LCSH : Advertising -- Psychological aspects
• Parent Bibliography ID:
  • BA0720645X