Handbook of consumer motivations : the psychology of the world of objects

Author(s)

• Dichter, Ernest
• Glaisek, Robert

Bibliographic Information

Handbook of consumer motivations : the psychology of the world of objects

Ernest Dichter ; drawings by Robert Glaisek

（McGraw-Hill series in marketing and advertising）

McGraw-Hill, [1964]

Note

Bibliography: p. 479-480

Details

• NCID: BA07206529
• LCCN: 63023465
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 486 p.
• Size: 21 cm
• Classification:
  • LCC : HF5415.3
  • DC : 658.83
• Subject Headings:
  • LCSH : Motivation research (Marketing)
• Parent Bibliography ID:
  • BA0720645X