Pursuing customers : an ethnography of marketing activities
著者
書誌事項
Pursuing customers : an ethnography of marketing activities
（Sage library of social research, v. 171）
Sage Publications, c1989
- : hbk
- : pbk
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注記
Includes bibliographical references
内容説明・目次
内容説明
The accounts of owners, sales administrators, marketing personnel and sales representatives are used to describe the basics of modern business practices in Pursuing Customers. The author focuses on the processes by which a business prepares for its customers from set up and management to purchasing goods, pricing, advertising and display. Each step in the process is brought alive with commentary by its participants - from shoe salesperson to department store manager. Business is described as an arena where participants construct a world of enticement, competition, strategy and negotiation.
目次
Marketing is - Socially Constructed Activity
Setting Up Business
Doing Management
Purchasing Products
Setting Prices
Using the Media
Working the Field
Exhibiting Products
In Perspective
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