Strategies in global competition : selected papers from the Prince Bertil Symposium at the Institute of International Business, Stockholm School of Economics

書誌事項

Strategies in global competition : selected papers from the Prince Bertil Symposium at the Institute of International Business, Stockholm School of Economics

edited by Neil Hood and Jan-Erik Vahlne

Routledge, 1989, c1988

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注記

Reprint. Originally published: London : Croom Helm, 1988

Includes index

内容説明・目次

内容説明

The authors of this book examine the global competitive environment and discuss the strategies which companies are adopting or should adopt in response.

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