Services marketing : text, cases & readings

Author(s)

• Lovelock, Christopher H.

Bibliographic Information

Services marketing : text, cases & readings

Christopher H. Lovelock

（The Prentice-Hall series in marketing）

Prentice-Hall, c1984

Note

Includes bibliographical references

Details

• NCID: BA07237646
• ISBN:
  • 0138067864
• LCCN: 83000555
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xiv, 492 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.122
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Professions -- Marketing
  • LCSH : Service industries -- Marketing
• Parent Bibliography ID:
  • BA00314647