The history of marketing thought

Author(s)

• Bartels, Robert

Bibliographic Information

The history of marketing thought

by Robert Bartels

Publishing Horizons, c1988

3rd ed

Note

Bibliography: p. [321]-376

Includes indexes

Details

• NCID: BA07241596
• ISBN:
  • 094228044X
• LCCN: 87020702
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Columbus, Ohio
• Pages/Volumes: 387 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8/009
• Subject Headings:
  • LCSH : Marketing -- History