Strategic airline management : the global war begins

著者

• Gialloreto, Louis

書誌事項

Strategic airline management : the global war begins

Louis Gialloreto

Pitman, c1988

注記

Bibliography: p. [207]-212

Includes index

内容説明・目次

内容説明

This treatise of current and future airline management examines early airline strategy and development, and looks at ways of developing and projecting future air transport strategies in the light of the new industrial environment of privatization and deregulation. The author draws parallels between evolving strategic air transport management techniques and management practices in other industries. Additional features include examples of environmental and competitive modelling techniques, a long-term trend predictor for global air transport, diagnostic carrier models and various strategic alternatives for the world's air carriers.;It should be of interest to students involved with the industry, airline planners, managers involved in airline stategy, aviation consultants, airline regulatory bodies.

目次

• Historical perspectives
• the US marketplace
• the international marketplace
• the globalization of the air transport industry
• strategic management applications.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA0726007X
• ISBN:
  • 0273028669
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: vi, 215 p.
• 大きさ: 22 cm
• 分類:
  • LCC : HE9781
  • DC19 : 387.7/068
• 件名:
  • PRECIS : Airlines. Management
  • LCSH : Airlines -- Management