Advertising : principles and practice

Author(s)

• Wells, William
• Burnett, John
• Moriarty, Sandra E. (Sandra Ernst)

Bibliographic Information

Advertising : principles and practice

William Wells, John Burnett, Sandra Moriarty

Prentice Hall, c1989

• pbk.

Note

Includes bibliographies and index

Details

• NCID: BA07290081
• ISBN:
  • 0130145491
  • 0130152498
• LCCN: 88025369
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xxiv, 614 p.
• Size: 29 cm
• Classification:
  • LCC : HF5823
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising