Sales promotion management

Author(s)

• Quelch, John A.

Bibliographic Information

Sales promotion management

John A. Quelch

（The Prentice-Hall series in marketing）

Prentice Hall, c1989

Note

Includes bibliographical references

• NCID: BA07296055
• ISBN:
  • 0137881185
• LCCN: 88025278
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xi, 350 p.
• Size: 24 cm
• Classification:
  • LCC : HF5438.5
  • DC19 : 658.8/2
• Subject Headings:
  • LCSH : Sales promotion -- Case studies
  • LCSH : Sales management -- Case studies
• Parent Bibliography ID:
  • BA00314647