Strategy in advertising : matching media and messages to markets and motivation

Author(s)

• Bogart, Leo

Bibliographic Information

Strategy in advertising : matching media and messages to markets and motivation

Leo Bogart

NTC Business Books, c1984

2nd ed

Note

Includes bibliographies and index

Details

• NCID: BA07331098
• ISBN:
  • 0872510948
• LCCN: 84070447
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lincolnwood, Ill.
• Pages/Volumes: xiii, 406 p.
• Size: 24 cm
• Classification:
  • LCC : HF5821
  • DC19 : 659.1/11
• Subject Headings:
  • LCSH : Advertising