Readings and cases in basic marketing

Author(s)

• McCarthy, E. Jerome (Edmund Jerome)
• Grashof, John F.
• Brogowicz, Andrew A.

Bibliographic Information

Readings and cases in basic marketing

edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz

（The Irwin series in marketing）

Irwin, 1987

5th ed.

• : pbk.

Note

Includes bibliographies

Details

• NCID: BA07363119
• ISBN:
  • 0256057958
• LCCN: 86083136
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: ix, 365 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Case studies
• Parent Bibliography ID:
  • BA0019742X