Basic marketing : a managerial approach

Author(s)

• McCarthy, E. Jerome (Edmund Jerome)
• Perreault, William D.

Bibliographic Information

Basic marketing : a managerial approach

E. Jerome McCarthy, William D. Perreault, Jr.

R. D. Irwin, 1987

9th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA07363301
• ISBN:
  • 0256036497
• LCCN: 86082823
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xviii, 749 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management