Economics of advertising

著者

• Chiplin, Brian
• Sturgess, Brian T.
• Dunning, John H
• Economists Advisory Group

書誌事項

Economics of advertising

Holt, Rinehart and Winston with the Advertising Association, c1981

2nd ed. / Brian Chiplin and Brian Sturgess ; under the editorial direction of J.H. Dunning

注記

Previous ed.: / by Economists Advisory Group. 1967

Includes bibliographies and index

詳細情報

• NII書誌ID(NCID): BA07390858
• ISBN:
  • 0039103153
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xii, 145 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HF5827
  • DC19 : 338.4/76591
• 件名:
  • PRECIS : Advertising. Economic aspects
  • LCSH : Advertising -- Economic aspects