Economics of advertising

Author(s)

• Chiplin, Brian
• Sturgess, Brian T.
• Dunning, John H
• Economists Advisory Group

Bibliographic Information

Economics of advertising

Holt, Rinehart and Winston with the Advertising Association, c1981

2nd ed. / Brian Chiplin and Brian Sturgess ; under the editorial direction of J.H. Dunning

Note

Previous ed.: / by Economists Advisory Group. 1967

Includes bibliographies and index

Details

• NCID: BA07390858
• ISBN:
  • 0039103153
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xii, 145 p.
• Size: 26 cm
• Classification:
  • LCC : HF5827
  • DC19 : 338.4/76591
• Subject Headings:
  • PRECIS : Advertising. Economic aspects
  • LCSH : Advertising -- Economic aspects