Services marketing : an annotated bibliography

Author(s)

• Fisk, Raymond P.
• Tansuhaj, Patriya S. (Patriya Silpakit)

Bibliographic Information

Services marketing : an annotated bibliography

by Raymond P. Fisk and Patriya S. Tansuhaj

（Bibliography series / American Marketing Association）

American Marketing Assn., 1985

• pbk.

Note

Includes index

Details

• NCID: BA07399863
• ISBN:
  • 0877571678
• LCCN: 84003028
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xxi, 256 p.
• Size: 23 cm
• Classification:
  • LCC : Z7164.M18
  • LCC : HF5415.122
  • DC19 : 016.6588
• Subject Headings:
  • LCSH : Professions -- Marketing -- Bibliography
  • LCSH : Service industries -- Marketing -- Bibliography
• Parent Bibliography ID:
  • BA07399954