TY - BOOK AU - ORSA/TIMS Special Interest Conference on Market Measurement and Analysis AU - Montgomery, David Bruce AU - Wittink, Dick R. AU - Operations Research Society of America AU - Institute of Management Sciences TI - Proceedings of the First ORSA/TIMS Special Interest Conference on Market Measurement and Analysis PB - Marketing Science Institute PY - 1980 T2 - Report / Marketing Science Institute VL - no. 80-103 EP - vi, 573 p. UR - http://ci.nii.ac.jp/ncid/BA07417841 ER -