Consumer market research handbook

Author(s)

• Worcester, Robert M.

Bibliographic Information

Consumer market research handbook

Editor in chief: Robert M. Worcester

McGraw-Hill, [1972]

Note

Includes bibliographical references

Details

• NCID: BA07421099
• ISBN:
  • 007094234X
• LCCN: 72194731
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York
• Pages/Volumes: viii, 686 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/34
• Subject Headings:
  • LCSH : Marketing research -- Addresses, essays, lectures