The marketing research process : a managerial approach to purchasing relevant information for decision making

Author(s)

• Cox, Keith Kohn
• Enis, Ben M.

Bibliographic Information

The marketing research process : a managerial approach to purchasing relevant information for decision making

Keith K. Cox and Ben M. Enis

Goodyear Pub. Co, c1972

Note

Includes bibliographical references and index

Details

• NCID: BA07421725
• ISBN:
  • 0876205449
• LCCN: 73188257
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Pacific Palisades, Calif.
• Pages/Volumes: xiv, 622 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Decision-making