Marketing decision making : a model building approach

Author(s)

• Kotler, Philip

Bibliographic Information

Marketing decision making : a model building approach

Philip Kotler

（Holt, Rinehart and Winston marketing series）

Holt, Rinehart and Winston, c1971

Note

Includes bibliographical references

Details

• NCID: BA07423560
• ISBN:
  • 0030781655
• LCCN: 70135637
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 720 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Decision-making -- Mathematical models
• Parent Bibliography ID:
  • BA03809544