Advertising and economic behaviour

Author(s)

• Cowling, Keith

Bibliographic Information

Advertising and economic behaviour

Keith Cowling ... [et al.]

Macmillan, 1975

Note

Includes bibliographical references and index

Details

• NCID: BA07427299
• ISBN:
  • 0333176855
• LCCN: 76353039
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: viii, 202 p.
• Size: 23 cm
• Classification:
  • LCC : HF5821
  • DC : 659.1/0941
• Subject Headings:
  • LCSH : Advertising -- Mathematical models
  • LCSH : Advertising -- Great Britain