Essentials of marketing

Author(s)

Bibliographic Information

Essentials of marketing

E. Jerome McCarthy, William D. Perreault, Jr

（The Irwin series in marketing）

Irwin, 1988

4th ed

  • computer disk

Available at  / 9 libraries

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Note

Computer disk contains PLUS software for the computer-aided problems for use with Essentials of marketing, 4th ed

System requirements for computer disk (version 1.1a): IBM-PC; 128K; DOS 2.0 or later

Bibliography: p. 475-491

Includes index

Related Books： 1-1 of 1

Details

  • NCID
    BA0743459X
  • ISBN
    • 0256060096
    • 0256065632
  • LCCN
    87082171
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Homewood, Ill.
  • Pages/Volumes
    xvi, 512 p.
  • Size
    25 cm.
  • Attached Material
    1 computer disk (5 1/4 in.)
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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