Essentials of marketing
著者
書誌事項
Essentials of marketing
（The Irwin series in marketing）
Irwin, 1988
4th ed
- computer disk
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注記
Computer disk contains PLUS software for the computer-aided problems for use with Essentials of marketing, 4th ed
System requirements for computer disk (version 1.1a): IBM-PC; 128K; DOS 2.0 or later
Bibliography: p. 475-491
Includes index
