Message effects in communication science

著者

• Bradac, James J.
• Speech Communication Association. Research Board

書誌事項

Message effects in communication science

edited by James J. Bradac

（Sage annual reviews of communication research, v. 17）

Sage Publications, c1989

• : hard
• : pbk

注記

"Grew out of a program sponsored by the Research Board at the 1986 meeting of the Speech Communication Association"--Pref

Includes bibliographies

内容説明・目次

内容説明

Message Effects in Communication Science focuses on message effects -- the social and psychological consequences of messages. Following an introductory section which serves as an orientation to the domain of message study and which raises various conceptual, theoretical and methodological issues, contributors examine knowledge-generating messages and strategic or persuasive messages. The effects of stimulating messages designed for on-the-spot consumption including messages designed to entertain and to depict violence, are then considered. Prospects for future research are summarized and discussed in the concluding chapter. Demonstrating the increasingly theoretical state of the study of message effects and addressing many new research topics, the volume serves to give professionals and students in communication an overview of the contemporary study of message effects and to present a perspective on progress in the area.

目次

Preface - James J Bradac Introduction - John Waite Bowers Message Effects - Joseph N Cappella and Richard L Street Jr Theory and Research on Mental Models of Messages Methodological Issues in the Study of Message Effects - Anthony Mulac and Dale Kunkel Goals, Plans and Discourse Comprehension - Charles R Berger Inference-Gathering Knowledge Structures in Message Processing - Kathy Kellerman and Tae-Seop Lim Messages and Persuasive Effects - Michael Burgoon Message Effects Via Induced Changes in the Structural Need for a Response - Robert E Sanders Television Commercials as Mass Media Messages - Esther Thorson Message Features and Entertainment Effects - Jennings Bryant The Effects of Violent Messages in the Mass Media - Daniel G Linz and Edward Donnerstein Message Effects - James J Bradac, Robert Hopper, and John M Wiemann Retrospect and Prospect

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA07444709
• ISBN:
  • 0803932243
  • 0803932251
• LCCN: 89005928
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Newbury Park, Calif.
• ページ数/冊数: 320 p.
• 大きさ: 23 cm
• 分類:
  • NDC7 : 361.54
  • LCC : P96.P75
  • DC19 : 302.2/34
  • NDC8 : 361.45
• 件名:
  • LCSH : Mass media -- Psychological aspects
  • LCSH : Mass media -- Social aspects
  • LCSH : Content analysis (Communication)
• 親書誌ID:
  • BA00242998