書誌事項

Cableviewing

Carrie Heeter and Bradley S. Greenberg

(Communication and information science / edited by Brenda Dervin)

Ablex, c1988

  • : pbk

タイトル別名

Cable viewing

この図書・雑誌をさがす
注記

Bibliography: p. 306-311

Includes indexes

内容説明・目次

内容説明

This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.

「Nielsen BookData」 より

関連文献: 1件中  1-1を表示
詳細情報
ページトップへ