Cableviewing
Author(s)
Bibliographic Information
Cableviewing
（Communication and information science / edited by Brenda Dervin）
Ablex, c1988
- : pbk
- Other Title
-
Cable viewing
Available at / 8 libraries
-
Tokiwa University Media and Information Technology Center
699.9-H00164621,
: pbk699.9-H00299046 -
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Note
Bibliography: p. 306-311
Includes indexes
Description and Table of Contents
Description
This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.
by "Nielsen BookData"